I couldn't get past the first sentence

Each year, the EU spends hundreds of millions of euros transforming unsold wine into cleaning products and ethanol. But a proposal to reform the way Europe does wine has not been well received by vintners.

Europeans use wine for ... cleaning??

Europe remains the biggest producer of wines in the world as well as the largest exporter and consumer. And the continent's premium wines are doing just fine.

But European vintners are being pressed by a rising amount of mid-range and cheap wines being shipped in from countries like the US, Australia and Chile. Moreover, "New World" wines tend to rely on technological advancements in winemaking to improve taste -- like adding woodchips to improve flavor -- than on geographical designations as do Europeans. Fischer Boel has even gone so far as to suggest that Europeans should embrace such practices themselves.

I wonder if I can drink the contents of the bucket.....

Update 7/9: Morse at Republic of Sestakastan points out the good times one can have dancing naked through the vineyards.... or the downside of having to cope with blotto customers.