Monday, February 08, 2010

Fear sells

Wars, corporations, governments...
Do you understand economics? I mean big time, prewar, global capitalism. Do you get how it worked? I don’t, and anyone who says they do is full of shit. There are no rules, no scientific absolutes. You win, you lose, it’s a total crapshoot. The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. “Fear,” he used to say, “fear is the most valuable commodity in the universe.” That blew me away. “Turn on the TV,” he’d say. “What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.” Fuckin’ A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells. That was my mantra. “Fear sells.”

2 comments:

mahakal said...

When you use debt as money, fear is the currency, like the game of musical chairs, insecurity is everpresent.

ellroon said...

Amazing how that works... make people fear terrorism, start a war for oil under the guise of attacking terrorism, don't catch Bin Laden when we could have, make people more afraid to vote in more Republicans who gut the treasury, wreck the environment...

And still declare Republicans the party of family values and fiscal restraint....

Psst, there are terrorists under your bed!