Why would you spend 250 to 10,000 times more than what you need to

When you buy bottled water instead of tap water? Via Eli at Multi Medium, an article on the benefits and disadvantages of the waters:

Market studies show that the reason most Americans drink bottled water is its perceived superiority—most importantly in taste, and then in safety—compared to municipal tap water. But a widely publicized 1999 study by the Natural Resources Defense Council debunked at least some of these perceptions. The study found that the source of about a quarter of bottled water was municipal tap water, usually filtered to remove chlorine—the primary objectionable taste—and other chemicals such as fluoride. So much for the idea of pristine, undisturbed sources.

And instead of the widely held notion that bottled water harbored fewer chemicals and microorganisms, the study found little difference between the two; both are usually of exceptionally high quality in the United States. In fact, water quality standards in this country are more rigorous for tap water than for bottled. (Bottled water is regulated by the Food and Drug Administration; tap water is overseen by the more stringent Environmental Protection Agency.)

Besides the enormous cost of bottled water compared to tap water (bottled water is between 250 to 10,000 times more expensive), there’s an additional expense: its effect on the environment. First there’s the crude oil necessary to produce the plastic bottles, which the Earth Policy Institute estimates at about 1.5 million barrels of oil a year in the U.S., enough to power 100,000 cars. Then there’s the transportation of this weighty product (though about 75 percent of bottled water is produced and consumed regionally). Finally, there’s the issue of getting rid of the empty bottles, only about 10 percent of which are recycled.